Business

Closing the year investing in what really matters

Jorge Zamarrón

Jorge Zamarrón

CEO & Founder

01 Dec, 2025
8 min read
61 views
Closing the year investing in what really matters

December 1st opens the most decisive month of the business calendar. 2025 proved something many leaders tried to ignore:

Companies don’t fail by adopting AI late — they fail by adopting tech without purpose, foundation or context.

In funeral services and emotionally-driven industries, this truth is even clearer:
 Technology is leverage only if it creates certainty, warmth, speed and integration, not noise.

The Tech Trends that Are Defining 2026 Strategies

1. Platforms that amplify human service with digital efficiency

The strongest businesses are focusing on tech that:

  • Enables appointments & service tracking
  • Centralizes customer and family data
  • Provides field service traceability
  • Integrates payments & billing cleanly
  • Scales without operational chaos

Future-proofing begins with reliable software, not hype.

2. Integrate systems before adding tools

Entrepreneurs are choosing:

✔ Unified tech stacks (SAP, NetSuite, Payment Terminals, Mobile Apps, CRMs)
 ✔ No more disconnected new toys

Innovation today = integration, not accumulation.

3. AI adopted only where it assists, not where it impresses

Entrepreneurs are embracing AI selectively, applying it to:

  • Customer support during demand peaks
  • Call-center response timing
  • Data-driven plan recommendations
  • Future-focused pre-need sales follow-ups
  • Decision acceleration from real data

And avoiding:

❌ “Let’s shove AI right here because it looks futuristic.”

4. Cybersecurity is the smartest “end-of-year investment”

Digital leaders are locking down:

  • AWS/GCP MFA
  • Secrets and permission hardening
  • Key rotations
  • Secure backups
  • Access auditing
If December had gifts for business, it would be system hardening.

5. Customers remember experience, not the underlying tech

Families and customers during December are:

  • More reflective on future purchases
  • Emotionally sensitive to response timing
  • Recommending certainty, not features

If tech doesn’t create warm, trustworthy and fast service, it won’t be remembered.

Written by

Jorge Zamarrón

Jorge Zamarrón

CEO & Founder

Lidero Zygnus con más de una década de experiencia en desarrollo de software. Me apasiona compartir conocimiento sobre arquitectura, IA y buenas prácticas de desarrollo.