Artificial Intelligence

AI Applied to Business: Beyond the Hype

Jorge Zamarrón

Jorge Zamarrón

CEO & Founder

23 Nov, 2025
8 min read
32 views
AI Applied to Business: Beyond the Hype

Artificial intelligence has gone from science fiction to a tangible business tool. However, amid the media noise and inflated expectations, many companies wonder: how can AI really help my business?

The answer lies in understanding that the most valuable AI is not the one that tries to replace humans, but the one that enhances their capabilities and automates repetitive tasks.

In our experience, the most successful AI use cases in medium-sized companies include: first-line support chatbots, automatic document classification systems, and demand predictive analytics.

The key is not to implement the most advanced technology, but to identify the right problems where AI can generate the greatest impact with the least risk.

Written by

Jorge Zamarrón

Jorge Zamarrón

CEO & Founder

Lidero Zygnus con más de una década de experiencia en desarrollo de software. Me apasiona compartir conocimiento sobre arquitectura, IA y buenas prácticas de desarrollo.