Sofi: Immediate Funeral Support
Created to modernize and unify the funeral service experience in Mexico. It is recognized as Mexico’s first funeral app capable of managing a funeral service comprehensively: before, during and after the Homenaje® tribute.
About the project
Sofi is a mobile application and digital platform developed to J. García López, created to modernize and unify the funeral service experience in Mexico. It is recognized as Mexico’s first funeral app capable of managing a funeral service comprehensively: before, during and after the Homenaje® tribute. The project investment exceeded 15 million pesos, reinforcing a long-term commitment to innovation in a traditionally offline sector.
Challenge
During a funeral emergency, families require clarity, speed, and humane support. Before Sofi, customer care and service coordination were split across multiple channels and operational steps, leading to:
- Lack of centralized traceability for each request.
- Difficulty coordinating operational logistics in real time.
- Limited transparency for families tracking funeral transport and service status.
- Friction and delays within a highly sensitive care context.
The goal was to create a digital solution that unified communication, reduced response times, and enabled real-time operational coordination while keeping a human-centered experience at the core.
Solution
Sofi consolidates immediate funeral support and service management into a single platform available 24/7, empowering families and tribute attendees to handle everything from their mobile device. Key platform capabilities include:
Before the Funeral Service
- Access contracted funeral plans with full details on benefits, coverage, and included services.
- Manage monthly payments or settle plan balances directly from the app.
- Locate funeral homes with clear information on rooms, equipment and available services.
- Add or upgrade services including caskets, floral arrangements, and on-site support options.
During the Tribute / Funeral Service
- Track funeral car transfers in real time: assigned vehicle, operational staff details and estimated arrival time.
- Send flowers and support details directly to the tribute room via the app marketplace.
- Check obituaries, tribute schedules and assigned funeral rooms.
- Request additional support services in real time, including cafeteria service for families and attendees.
After Homenaje® Tribute
- Access grief support tools including thanatology-based guides.
- Receive professional assistance and follow-up guidance on post-tribute procedures.
These capabilities transform a fragmented, fully on-premise process into a guided, transparent and highly traceable experience without compromising humane service expectations.
Benefits & Impact
Sofi enables funeral service providers to:
- Reduce friction during operational crisis points.
- Increase transparency for families in real time.
- Coordinate multiple teams and branches through a cohesive digital workflow.
- Maintain full, centralized traceability for each service request.
- Merge logistics, communication and grief support into a single, accessible platform.
- Provide families with control, clarity, and structured guidance throughout the entire emergency funeral process.
Sofi represents a technological transformation aligned with new generations while supporting a traditionally offline industry without losing its human-centered service essence.
Technology Vision
Sofi was built following core principles of:
- Minimalist, modern and user-centered design.
- Open architecture to integrate future AI agents and support modules including business recommendations, healthcare specialist directories, recorded visit transcripts, job vacancies, smarter service insights, and more.
- Process automation for operational and administrative tasks.
- Full Spanish and English support to ensure multi-demographic accessibility.
Conclusion
Sofi does more than digitize immediate funeral support — it unifies it. The platform converts a traditionally complex, emotional and offline process into a transparent, traceable and efficient digital experience. It allows families to request immediate support, monitor transport logistics, manage funeral plans and payments, send tribute support, and access professional grief tools, all from a single place that combines operational innovation with decades of funeral service expertise.
The challenge
The solution
Results
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